Featured Speakers
***please note: all Expo West Education will be at the Anaheim Marriott***
Paul Greenberg
Author: Four Fish: The Future of the Last Wild Food
Keynote Speaker: Saturday, March 10th, 9:00 AM
Anaheim Marriott Platinum Ballroom 6
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Paul Greenberg is the author of the New York Times bestseller Four Fish: The Future of the Last Wild Food (Penguin Press, 2010) and a regular contributor to The New York Times Magazine, Book Review, and Opinion Page. He also writes for National Geographic Magazine, GQ, Vogue, and other publications. In the last four years he has been a National Endowment for the Arts Literature Fellow, a W. K. Kellogg Foundation Food and Society Policy Fellow, and a writer-in-residence at the Bogliasco Foundation's Liguria Study Center near Genoa, Italy. His 2002 novel Leaving Katya (Putnam) was a Barnes & Noble Discover Great New Writers selection. Prior to becoming a full-time writer, Mr. Greenberg ran international television production and training programs for the nonprofit organization Internews. Working in the countries of the former Soviet Union and the former Yugoslavia, Greenberg designed and implemented journalism curricula for television and radio professionals and oversaw the production of conflict-resolution television series. A graduate in Russian Studies from Brown University, Mr. Greenberg speaks Russian and French.
Book Site: www.fourfish.org
Twitter: @4fishgreenberg
Facebook: http://www.facebook.com/fourfish
Booksigning: Tentative 10:30-11:30
Penelope Trunk
Co-Founder: Brazen Careerist
Featured Speaker: Saturday, March 10, 2012 3:45 PM
Anaheim Marriott Platinum Ballroom 6
I am co-founder of Brazen Careerist, a career management tool for next-generation professionals. This is my third startup. Each company I built was focused on a community. My career began in Los Angeles, where I played professional beach volleyball. Then I went to graduate school for English. During that time I learned HTML which allowed me to get a job at Ingram Micro, a Fortune 100 company, managing their web site. After that, I worked at a few smaller software companies and then started my own company, Math.com, a math-tools resource for the teaching community funded by Encore Software. I sold that company for a small sum, and founded eCitydeals, an online auction service for city governments, which was funded by Shelter Ventures, and was shut down in the dot-com bust. During this time, I wrote a column for Business 2.0 magazine about my experiences as a startup founder. I relocated to New York City and after only a few months at the next startup, I found myself a block from the World Trade Center when it fell. I decided to be a full-time writer so I did not have to leave my apartment. And I focused on giving career advice instead of writing about myself. This was an important career move for me because I also started having children, and I pretty much had a breakdown making the transition to being a mom. So it was good that I was not getting paid to write about it while I was doing it. (I wrote about it way after.) I started writing career advice for a new generation of workers just as generation Y was becoming a hot topic. That was lucky for my career. Or I am good at spotting trends. Or both. In any case, today I am the author of a bestselling career advice book and the number one career blog. Now I live on a farm in southwest Wisconsin. The closest town is Darlington, which has 2000 people in it. I am acclimating to rural life, a process which probably will include homeschooling, a goat cheese business, and constant culture shock.
Website: www.penelopetrunk.com
Twitter: @penelopetrunk
Facebook: www.facebook.com/Penelope-Trunk
Meg Hirshberg
Featured Speaker: Friday March 9, 2012 9:00 AM
Anaheim Marriott Platinum Ballroom 6
Meg is a freelance writer for magazines. In 2009, she began writing a regular column, called “Balancing Acts,” for Inc. Magazine. Meg’s column explores the effects of entrepreneurial businesses on families, a subject she also addresses in speaking appearances. (For a compendium of Meg’s writing, see her website, www.meghirshberg.com or her Facebook page, www.facebook.com/meghirshberg.) Meg is not an entrepreneur, but has been married to one for 25 years. Since family members are always, for better and sometimes for worse, caught up in the vortex of an entrepreneurial business, Meg’s vision for her column and in her presentations is to give voice to those who—like herself—are, in the words of a feature she wrote for Inc., “hitched to someone else’s dream.” Meg worked in her husband Gary’s business, Stonyfield Yogurt, for the first several years of the business—and of her marriage to Gary, whom she’d met at an organic farming conference. Stonyfield took nine painful years to reach profitability, and now, with about $350 million in sales, it is the largest organic yogurt company in the world. After Meg stopped working in the business, she wrote two yogurt cookbooks, and launched her writing career. Her work has appeared in Yankee, New Hampshire Magazine, and the Boston Globe Magazine, among others. Meg also enjoys teaching writing at a community college. Meg grew up outside New York City and graduated from Brown University with a degree in Comparative Literature. After college she moved to California to work on an organic farm and run a science education garden for elementary school children. Meg’s interest in organic growing led her to get a Master’s degree from Cornell Agriculture School, after which she was hired to manage a large organic vegetable operation in New Jersey, where she lived until moving up to join Gary at Stonyfield Farm in New Hampshire. Meg and Gary have three children.
Website: www.meghirshberg.com
Twitter: @meghirshberg
Facebook: www.facebook.com/MegHirshberg
Booksigning: Tentative 10:15-11:15
Rip Esselstyn
Author: The Engine 2 Diet
Featured Speaker: Friday, March 9, 11:30 AM
Anaheim Marriott Platinum Ballroom 6
For many years Rip, a University of Texas All American swimmer, was one of the world's top professional triathletes. Rip still competes in various events, recently winning the master national championships and setting the national record in the process. Trained as an EMT, Rip comes from a family steeped in medical knowledge. His great-grandfather, George Crile, co-founded the world renowned Cleveland Clinic, where Rip's father, Dr. Caldwell Esselstyn, was a sought-after surgeon and completed one of the most extensive studies on the relationship between the heart and diet–proving that a plant-based diet can reduce and even eliminate heart disease. President Bill Clinton, formerly known as the "fast-food president" recently credited Dr. Esselstyn for his decision to adopt a plant-based diet. As a firefighter for the Austin Fire Department, he helped people and saved lives. As a friend to other firefighters, he transformed the way Austin ’s Engine 2 firehouse ate in order to save a firefighting brother’s health. Now, as the author of The Engine 2 Diet, Rip is teaching people the irrefutable connection between what they put in their mouths and their ability to reach their ideal weight and their ideal health. In October 2009, Rip teamed up with Whole Foods Market as a Healthy Eating Partner to raise awareness for the company's team members, customers, and all of America about the health benefits of eating a plant-strong diet composed of fruits, vegetables, whole grains, legumes, nuts, and seeds. Rip serves on the Board of Directors for The Wellness Foundation, EarthSave’s Meals For Health Program, and the AllergyKids Foundation.
Website: www.engine2diet.com
Twitter: @Engine2Diet
Facebook: www.facebook.com/RipEsselstyn
Booksigning: Tentative 1:00-2:00
Kathleen Merrigan
Deputy Secretary of Agriculture: U.S.D.A
Featured Speaker: Friday, March 9, 12:30 PM
Anaheim Convention Center Ballroom A
USDA investments in farm to fork initiatives help build regional food systems across the country, while supporting producers, stimulating local economies and creating job opportunities. Join the USDA Deputy Secretary Kathleen Merrigan as she discusses how the USDA, together with retailers, buyers, distributors and other businesses along the supply chain, can continue building this thriving market sector
Website: www.usda.org
