Global Business Program: Finding Success in North America

The GBP training includes:

GBP and Expo orientation

Participants in the Global Business Program will be welcomed to Natural Products Expo for an initial meeting with the GBP staff and with other participants for an orientation session. This initial meeting identifies the needs of individuals in the program and explains what participants can expect from the program as well as how to get the most out of their time at Natural Products Expo.

Initial intensive workshop

This preshow workshop is key to successfully navigating the show and understanding the North American market. The introduction includes details of the segmentation of the industry, comprehensive show information and layout of the show floor, details of natural product supply chains, channels of distribution, labeling, advertising, websites, regulation, sales and marketing, how to manage a successful tradeshow booth, resources, organizations, associations, public relations, public education and more. The schedule is:

Thursday, March 13th
8:30am – 10:30am Introduction to the North American Market
11:00am – 12:00pmThe U.S. Nutrition Industry – Market, Players and Opportunities
12:00pm – 1:00pm "How to Present at Expo" Lunch
1:30pm – 3:30pm Getting Your Product Ready for the Market:

• Channels of Distribution
• Branding and Marketing
• Labels and Regulatory

4:00pm – 5:00pm Sustainable Practices
6:00pm – 8:00pm International Welcome Reception

Friday, March 14th
8:45am – 10:00am Guided Show Floor Tour
10:30am – 12:00pm Expert Panel Review

In addition to this GBP schedule, there are a variety of New Hope Seminars at the Expo which are relevant for Global Business Program participants. The GBP staff will be sure you know about all important sessions and events at the Expo.

How to Exhibit at Expo Lunch

The Global Business Program lunch provides an opportunity to learn what you need to know to exhibit at Expos. New Hope Natural Media’s Exhibitor Services expert and a representative from Freeman will be available for questions, and will help you understand how to successfully exhibit.

Tour and introductions

The GBP staff leads the tour of the tradeshow floor dedicated to GBP participants including introductions to some of the industry's leading buyers, manufacturers and marketers.

Expert review

One of the most valuable parts of the Global Business Program provides special sessions at which registered GBP participants meet with industry experts who offer advice, insight and perspective on products. Our array of experts includes specialists in branding, marketing, regulations, public relations and sustainability. Participants of the GBP will receive an in-depth product review to ensure your product is market ready, and ready for success.

Market readiness

An integral measure in achieving success in the North American market is to assure that companies are ready to bring their products to market. For companies that need assistance in preparing for the market and for the Expo trade shows, GBP staff can assist in identifying and recommending advisory services to provide whatever kind of support is needed.

Basic regulatory review of product labeling and promotional materials

New Hope Natural Media will conduct a preliminary review of exhibitor companies’ labeling and exhibit presentation materials to assure compliance with Natural Products Expo standards, which are in accord with federal food drug and cosmetic regulations and Federal Trade Commission standards for fair advertising practices.

Wrap Up and Evaluation

At the close of the Natural Products Expo experience, GBP staff and participants meet for a final session to discuss the all-important follow-up activities, share what was learned and pose any final questions that have come up during the week. Our wrap-up session is designed to help clarify for the international visitor how to build relationships with the imported business contacts they have made at the show. The evaluation session is designed to help fine-tune the Global Business Program for future shows.

Certificate

Our Global Business Program is designed to be informative, fun and productive. The program provides a wealth of information and access to resources. Participants who complete the program receive a Certificate of Excellence for their dedication to understanding North American natural products marketing.

Global Business Program Faculty

Mike Behr, Exhibitor Service Representative, New Hope Natural Media
Laurne Clardy, President, Nutrimarketing
Allen Haeger, President- Ascent Marketing
Carol Kriegel, President -KMG International, Inc.
Rob McCaleb, President -Center for Natural Sustainable Enterprise.
Justin Prochnow, Senior Associate, Greenberg Traurig LLC.
Patrick Rea, Editorial Director- Nutrition Business Journal
Representative from Freeman
Tim Sperry, President – The Tim Sperry Group
Steve Taormina, Standards Director New Hope Natural Media

Registration
Click here to Register online.
For more information, mail inquiries to: RKidder@NewHope.com or call 303-998-9033

EmailthisPage