Natural Products Business School

  • Wednesday, 03/07/2018: 7:00 AM - 4:30 PM
  • Room: Marriott, Marquis Ballroom North


The Natural Products Business School is a full day of learning and networking purpose-built for emerging brands. The Business School provides an opportunity to connect with an ecosystem of service providers and potential investors, as well as gain impactful insights from a fantastic line-up of industry experts on scaling your brand and managing the changes ahead for a fast-growing industry.

Cost: $295 Exhibitors / $395 Attendees


Purpose-Driven Business: From Idea to Impact 

7:00 - 8:15am Registration & Networking
Light Breakfast Included

8:15 - 8:20am Welcome

  • Carlotta Mast, New Hope Network

8:20 - 8:30am Opening Remarks

  • Chris Fenster, Propeller Industries

8:30 - 9:00am Keynote Kickoff
The day begins with our keynote, Shazi Visram, Founder and ChairMom of Happy Family Organics, one of the largest and fastest growing organic baby food brands in the U.S. She has been lauded by former U.S. President, Barack Obama, as an outstanding businesswoman and has built a company with mission in mind focused on sustainable farming practices and innovative solutions for a healthier planet.

  • Shazi Visram, Happy Family Organics

9:00 - 9:40am Building a Brand from Scratch
In this conversation, we'll discuss setting the right priorities from day one, as you build a great brand.

  • Adam Lowry, Ripple Foods
  • Luke Raymond, VMG Creative

9:40 - 10:20am Packaging & Design As Your Brand Evolves
This panel discussion will focus on deciding when you are ready for branding partnerships, developing a voice in your brand story and educating consumers through packaging and design. Two agencies, two brands; lots of lessons learned along the way.

  • Moderator: Adam Butler, The Butler Bros
  • Fred Hart, Interact Boulder
  • Norah Eddy, Salty Girl Seafood
  • Perry Fields, Frau Fowler

10:20 - 10:40am A Case Study in Rebranding & ROI
How to listen, gain insight and win using customer feedback and data.

  • Serafina Palandech, Hip Chick Farms 

10:40 - 11:10am Head Meet Heart: The Role of Intuition in Branding
Exploring humanity in branding and the importance of staying close to your story.

  • Adam Butler, The Butler Bros

11:10 - 11:50am Storytelling & Brand Equity: When Life Gives You Lemons
13-year-old Mikaila Ulmer, Founder & CEO of Me & The Bees Lemonade, will discuss brand equity and what she's learned on her inspiring startup journey.

  • Mikaila Ulmer, Me & The Bees Lemonade

11:50am - 12:00pm Mid-Morning Recap

  • Chris Fenster, Propeller Industries

12:00 - 12:40pm Networking Lunch 

12:40 - 1:00pm What’s your Why? Articulating Brand & Product Proposition in Real Time 
This interactive session includes an introspective questionnaire to help jump-start structuring your brand's story and value proposition into a concise and actionable purpose statement. 

  • Adam Spriggs, Nucleus Maximus

1:00 - 1:40pm Branding & The Bottom Line
In this conversation, we'll explore the changing priorities of a branding and packaging strategy over a company's lifecycle as cost constraints evolve and markets expand. 

  • Moderator: Chris Fenster, Propeller Industries
  • Luke Vernon, Ridgeline Ventures 
  • Alison Ryu, CircleUp
  • Bob Burke, Natural Products Consulting

1:40 - 2:00pm Rooting Brand Identity in Business for Good 

  • Mark Rampolla, Powerplant Ventures 

2:00 - 2:20pm Afternoon Inspiration: A Conversation with Walter Robb

  • Walter Robb, Former Co-CEO Whole Foods Market

2:20 - 2:25pm Partner Spotlight

  • Linda Pei, Moss Adams

2:25pm - 2:30pm Intro Collaboration Lab

  • Chris Fenster

2:30 - 4:30pm Collaboration Lab 
This participatory workshop, hosted with Conscious Brands, will help you to cultivate strong relationships beyond the business card and grant you a volume of best practices / industry wisdom to take back to your team. 

  • Matt Mayer, Conscious Brands
  • Rob Sinclair, Conscious Brands

Join us at 5:00PM for the Pitch-Slam Semi-Finals Competition.


Adam Spriggs

Nucleus Maximus

Adam Butler

Co-Founder & Collaboration Chief
The Butler Bros

Adam Lowry

Co-Founder & Co-CEO
Ripple Foods

Alison Ryu

Managing Director

Annie Herzig

Independent Illustrator
Annie Herzig Illustration
Graphic Recording

Blake Mitchell

Interact on Shelf
Discussion Leader

Bob Burke

Natural Products Consulting

Carlotta Mast

Senior Vice President of Content
New Hope Network

Chris Fenster

Founder & CEO
Propeller Industries
Master of Ceremonies

Fred Hart

Partner & Creative Director
Interact Boulder

Genevieve Gilbreath

Managing Director
Discussion Leader

Jane Miller


Jessica Bates

Director of Business Development
Dwight Funding
Discussion Leader

Kevin Weiss

VP, Growth & Strategy
Amplio Digital
Discussion Leader

Luke Raymond

Founder Partner & Executive Creative Director
VMG Creative

Luke Vernon

Managing Partner
Ridgeline Ventures

Mark Rampolla

Featured Speaker

Matt Mayer

Conscious Business Catalyst
Conscious Brands
Discussion Leader

Michael Movitz

Founder & Managing Partner
The Movitz Group
Discussion Leader

Mikaila Ulmer

Me & The Bees Lemonade
Featured Speaker

Norah Eddy

Salty Girl Seafood, Inc.

Perry Fields

Frau Fowler

Rob Sinclair

Conscious Business Catalyst
Conscious Brands
Discussion Leader

Serafina Palandech

President & Co-Founder
Hip Chick Farms

Shazi Visram

Founder & ChairMom
Happy Family Organics

Walter Robb

Former Co-CEO
Whole Foods Market