Lara works with leading brands in the Natural Foods industry as partner at Pluot Consulting. She deploys her 20 plus years of natural foods experience to work on executive level marketing, sales, and strategic planning with some of the most mission driven food companies in the world, including Alter Eco Foods, Numi Organic Tea, Jamba Juice, and many others. She also serves as Executive Director and Co-Founder of OSC2 (One Step Closer to an Organic Sustainable Community), a group of founders and CEOs working together toward sustainable food solutions. With OSC2, she has launched several industry collaboratives, including the OSC2 Compostable Packaging Collaborative, which has taken packaging solutions further than anyone in the industry has before.
Lara was the CEO of LightFull Foods, VP Retail Sales & Marketing at Numi Organic Tea, and VP of Marketing at the Balance Bar Company, where she helped drive sales growth from $10M to $110M.
Lara received an MBA from Cornell University’s Johnson Graduate School, a BS in Finance from the University of Southern California and completed graduate work at Oxford. She lives in Piedmont, CA with her husband, three young children and 7 chickens.