FAQs and Show Policies

You can register here. Please email us at [email protected] with any questions.

The cost to attend depends on your category type. Refer to the registration page for more information.

Natural Products Expo West and New Hope Network require a unique email address be provided for all registrations to attend our in-person events. The unique email address is required to manage our directory of all attendees. It is also used by exhibitors and attendees to effectively provide follow up post event with people who scanned your badge, and provide the attendees a list of exhibitors that they visited onsite.

By registering and providing your contact information, you acknowledge and agree to the use by Informa of your contact information to communicate with you about events, products, services and offerings by Informa, its brands, affiliates, and/or third-party partners, consistent with Informa's Privacy Policy (accessible at https://www.informamarkets.com/privacy-policy).

In addition, you understand that your personal information may be shared with any sponsors of the show, so they can contact you directly about their products or services. Please refer to the privacy policies of such sponsors for more details on how your information may be used by them. Your personal information may also be shared with other participants in the show.

Refunds will not be issued for any costs accrued through official Natural Products Expo West 2025 registration, including Exhibit Hall badge prices and paid upgrades. 

In the event that you lose or forget your badge there will be a reprint fee for a replacement badge. To have a replacement badge printed please go to registration with your identification, and one will be printed for you as detailed below:

Reprint Badge fees are:
Retailer: $60.00
Non-Retailer: $150.00
Exhibitor: $100.00

No name changes on badges will be accepted after a badge has been printed.

Education sessions and keynotes are included in you Exhibit Hall pass. Check out our agenda here.

Yes. Please review the Child Policy thoroughly. Children 15 years and younger are required to have a Children's Badge and must be under adult supervision at all times. If a child is found without adult supervision they will be escorted from the show floor and taken to the show office, and their badge will be confiscated. If we are unable to reach the registered adult we reserve the right to contact the local police department to supervise them. You will be required to present proof of age (i.e. birth certificate, government/state issued ID). Only one Children's Badge will be issued per registered adult. Childcare is available on-site for $35/day through our partner, Kiddie Corp. ALL Childcare and Child badges must be handled at Child Registration. Child badges are available on-site for $55. All children on the trade show floor must have a badge and must be under adult supervision at all times. No one under 18 years of age will be allowed on the show floor during move-in and move-out.

Anyone 16 years and older must qualify to register as an attendee or exhibitor and will be required to show business proof (see our approved categories).

At New Hope Network, we are working to cultivate a prosperous high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet. We strive to create an environment of mutual respect, free from harassment and unprofessional behavior.

We promote equal opportunities, regardless of race, gender, religion, political opinion, ability, sexual orientation, marital status, or age. Join us in honoring the values upon which Natural Products Expo is built: equity, integrity and transparency. Visit our ETHOS initiative for more information.

We also do not permit attendees to distribute literature or samples throughout campus. Attendees found doing so, will be asked to leave the show and forfeit their badge.

It has been determined from both attendee and exhibitor feedback that one sample bag per day is sufficient for buyers to bring home product and literature from the show floor. Therefore, each attendee is permitted to exit the show floor with one sample bag per day.

At the close of the show on Friday, exhibitors can donate their remaining product to the local food banks and charities or authorize an attendee to take the product with them.

In the instance an exhibitor would like to authorize an attendee to take a large quantity of product samples that exceed more than one sample bag, the exhibitor and attendee must visit the GES Service Center prior to the close of the show floor at 2:00 pm. At this time, the exhibitor must complete either an Outbound Material Handling Form to send the product home with the attendee or a Bill of Lading to ship the product to the attendee. GES will provide further instructions to the attendee on pick-up location and time. Product may not be sold to an attendee.

While many speakers like to use handouts, some do not. If the speaker provides a handout to us, it will be available for download after the show.

Some sessions will be available on-demand after the show. Stay tuned for more details.

Discover how you can join us in our journey towards making a positive impact by exploring our sustainability program!

To request a visa letter you must first register to attend Natural Products Expo West. During your registration you can request a visa letter that is available to download on the registration confirmation page. If you have any questions regarding your visa letter, click here.

This information will be available as we get closer to the show.

If you are considering cancelling your participation please contact your Account Manager directly. 

An account manager can be contacted directly to assist you with booth selection. If you are a new Exhibitor click here. We will assign booths first-come, first-served. Please call 866.458.4935, or 303.939.8440 to be connected to your area's Account Manager. Learn more about the benefits of exhibiting and who you'll meet here!

Whether the objective of your show is to educate attendees, launch a new product line, or dominate the category, your booth space is only one piece of your company’s ability to draw attention to your products or services.

An annual Beacon Discovery subscription is included with your booth costs. CPG products should be uploaded before the show for maximum visibility by attendees.

Make the most of the trade show experience! Refer to our Sponsorship and Marketing Opportunities.

Sampling is a critical and core component of Expo West and we work closely with local authorities to ensure we’re able to sample in a safe and productive manner.

If you are conducting open sampling in your booth, you are required to adhere to the protocols outlined on the Sampling Regulations. For more information please reference the Exhibitor Service Kit in your Exhibitor Console or email Client Services.  

Company promotion, sample and literature distribution by exhibitors must be done within their contracted exhibit space, with the exception of designated sponsorships and marketing opportunities.

Only contracted exhibitors are permitted to promote their products, services or company at Natural Products Expo West. Unless a marketing opportunity (i.e., sponsorship, showcase, exhibitor-presented seminar) has been contracted by the exhibitor, all company promotion and product sampling must occur within the contracted booth space.

This includes, but is not limited to "roaming" characters, handing out flyers, approaching exhibitor booths to sell products, leaving and/or distributing product information in public spaces and show floor aisles, all of which are prohibited. Exhibitors found doing so will be sent back to their booth space and materials left will be recycled. Any "suitcasers" should be reported to the Show Office.

All meetings, events and seminars must be registered with Informa d/b/a Natural Products Expo West ("Expo Show Management"). Meetings, events and seminars not designated or organized as a part of the show, are not permitted during show floor hours or Expo West hosted events.

Events, seminars and meetings must be registered and approved by using the Exhibitor Hosted Events Form. Exhibitors have the option to publish their meeting or events on the Expo West website or indicate on the form it is a private event. If it is indicated as a private event, it will not be published on the website.

Exhibitors wishing to organize a seminar are encouraged to do so through the Exhibitor Presented Seminar program, in which they receive promotion to all show attendees through the website, and onsite schedules and signage (deadlines apply).

Beacon Discovery was created to help buyers easily navigate the thousands of brands exhibiting at Expo West. Before the show, buyers can identify which products they want to see on the show floor and navigate easily to their booth on site. Beacon Discovery lets brands upload key information like ingredients, values, and mission, where retailers can use 100+ filters and SPINS categories to find the products they're looking for. It's available year-round to retail buyers and investors to search for products – even from brands not exhibiting at Expo.

Beacon Discovery streamlines your attendee experience by letting you explore products and CPG brands before the show, so you can plan your experience and make the right connections. Browse 16,000+ products using SPINS category filters and see key details including ingredient lists, certifications, and distribution – all in one place – months before you step on the show floor.

All products are required to meet the same standards as our show floor, so you can trust you're seeing products that are right for your store. Look for the Natural Products Expo banner on products to find exhibitors and favorite products by clicking the heart. When the Expo West 2025 mobile app is released, those favorites will be highlighted on your show map, helping you prioritize conversations, navigate effortlessly and maximize your time at the show.

Exhibitors can use Beacon Discovery to enhance their Expo West presence by making their brand and CPG products easily discoverable by buyers before, during, and after the show. By uploading key information like ingredients, values, certifications, and mission, exhibitors give buyers the ability to identify which products to explore and navigate directly to their booth. With transparency in sustainability claims through HowGood's environmental impact estimates, offered to every onboarded product, your brand can stand out in a crowded market. With this information all in one place, retailers can connect directly, request samples, and discover new products more easily. Exhibiting but don't have CPG products? You're still able to create a Beacon Discovery profile to stay connected with brands and retailers all year long.

To get started, click here, or reach out to our Audience Success Team for assistance.

Head to Beacon, and follow the prompts to create your account. Keep an eye out for products marked with the Expo West banner and favorite them to easily plan which brands you want to visit during the show.

To update your existing Beacon Discovery profile or products, please contact our Audience Success Team for assistance.