Natural Products Expo West is part of the Informa Markets Division of Informa PLC

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Exhibitor Resources

Excited to see you at Expo West 2025!

Natural Products Products Expo West has proven itself to be the best place to reach natural, organic and healthy lifestyle buyers. This is your chance to get one-on-one time with retailers, distributors, health practitioners and food service professionals. Be there to tell your story and network with the industry, both in person and virtually!

Bookmark this page and use it as a hub for all the resources you'll need as an Exhibitor.

Amplify Your Impact

Natural Products Expo West exhibitors are in a unique position to reach a buying audience with strong representation both nationally and regionally focused on the West Coast.

Opportunities are available to extend and heighten your exposure in a range of prices; simply look for the best match for your needs and budget. 


Exhibiting Guidelines

Exhibiting at Expo West is an excellent way to tell your brand story, we just ask that you adhere to our current guidelines to make sure everyone has a safe and successful experience.

A Standards Review is Required. As part of our continuing effort to promote transparency and integrity at Natural Products Expo, we’ve expanded our Standards program to do more before the show. Just as we do for first-time exhibitors, we now require a pre-show review for all returning exhibitors. 

Avoid the rush and upload your product labeling now. Find Returning Exhibitor information here.


Beacon Discovery

Upon completion of the Standards Review, CPG brands will be guided by the Audience Success Team to complete the onboarding process to Beacon Discovery, or prompted to update any existing products within the platform.

It’s important to upload new products, update existing listings, and keep your Beacon Discovery profile current ahead of the show. By doing so, you'll maximize your visibility, as attendees are already planning their Expo experience by favoriting products on Beacon Discovery. Don't miss out on the opportunity to connect!

Whether you're a new or returning exhibitor, ensure your CPG brand is ready for Expo. For assistance, please reach out to the Audience Success Team at [email protected].


Explore Attendee Lists

Take a dive into the current list of retail partners and media attendees so you know who to look out for on the show floor. These pages are updated consistently as we get closer to the show, so make sure you check back!

2025 Buyer Partners

2025 Media Attendees


Avoid Scammers

Expo West is committed to making sure that attendees, exhibitors and sponsors have the best possible experience at our events. We carefully select and vet all our partners and vendors to provide the best services to all of our customers.

Official vendors are required for many of our event services, but not all. If you are approached by an outside vendor and are not clear about who they are, please contact your Account Manager or Customer Service at: [email protected].

Attendee List

Multiple companies have been contacting Expo West event attendees, exhibitors and sponsors claiming to sell/rent a Expo West event attendee list.

These companies have no association with Expo West and are not authorized to use the Expo West name. Please be aware these offers are fraudulent. We do not sell or release data and have strict policies around the protection of data at Informa.

It appears as though the vendors that are sending these mass emails are simply spamming and cold-calling the companies that appear on the event’s attendee and exhibitor pages. We continually work with our Show Management and legal team in sending the spammers cease and desist letters; however, they are persistent and continue to send under different email addresses and different aliases. If you receive one of these emails, please BLOCK and MARK AS SPAM in your inbox.

We’re sorry for the inconvenience that these spammers cause you — we get these emails too.

Hotels

We are aware that other housing companies or travel agencies may contact you or your company to book your guest rooms through them. onPeak is the only hotel provider endorsed by Expo West. If you are contacted by other third-party companies via email or phone offering hotel assistance, please be aware they are not endorsed by our event. Entering into financial agreements with these companies can have costly consequences and are not protected by event management.