Are you ready for Natural Products Expo West? As a First-Time exhibitor to our show, we would like to take this opportunity to provide some helpful tips and suggestions. Everything below can make sure that you are ready for your staff and your booth to stand out amongst the crowd.
Show Floor Dates and Hours
Click here to view the show dates and hours.
Important First Steps (Deadlines, Hotel Info, Badges, etc.)
- Reserve Housing-- Book early to help guarantee rooms and rates (2025 booking coming soon!)
- Login to the Exhibitor Console to review important deadlines
- Edit Booth Info -- Update your Directory Listing
- Get Badges! – Register for your Exhibitor Badges
- My Account – Print Your Statement or Make a Payment
- Upload products to Beacon Discovery to help exhibitors find you
Hotel and Travel Options
For more information, visit our hotel and flight page.
Exhibitor Service Kit
The Exhibitor Service Kit is your one stop guide to show and rules and regulations, shipping and move in information, and ordering carpet, furniture, etc. for your booth. The Kit will be live on the website approximately five months before the show and accessible by logging in here to begin.
Success: Tips for Pre-show Preparation and Onsite Action Items
Pre-Show
- Have you decided your goal for the show? Is it to write orders, get brand awareness, make connections? It sounds simple, but having this answer can make your show even more successful.
- Contact your customer base telling them you will be at the show and what booth your booth number is.
- Marketing and Sponsorships can add that little something extra to help you stand out from the crowd.
- Wondering what to pack? Don't make these first-time exhibitor packing mistakes.
- An annual subscription to Beacon Discovery is included with booth costs for all CPG brands. Upon approval of your New Exhibitor Application, CPG brands will be guided by the Audience Success Team to complete the onboarding process to Beacon Discovery. This will ensure your offerings are in front of retailers before the show, maximizing your exposure and opportunities. To get started, click here, or reach out to our Audience Success Team for assistance.
Onsite
- Onsite deals--offering a deal or Show Special for any order placed onsite is a great way to have more orders placed onsite in your booth.
- Lead Retrieval—Investing in a badge scanner will help to keep track of sales leads and their contact info which will also save time and effort in the long run.
- Badge/ID--Make sure that you have your badge and photo ID on you at all times.
- Meals--Make sure you have water and snacks.
- Need help onsite?--Know your Floor Manager and GES service Executive.
- Education and Events—Take advantage of educational seminars as well as events that offer onsite networking opportunities.
Boothmanship
What is Boothmanship?
Simply put, Boothmanship is the way you conduct yourself when you are in your booth during show floor hours. It can go a long way in determining whether or not you have a successful show. Here are a few tips and ideas on how to make good Boothmanship work to your advantage:
- It takes only 4 seconds to make a first impression on an attendee--good or bad--and you only have 1 chance to make a first impression! Click here for tips on how to forge authentic connections.
- An average salesperson in an exhibit will make 6 contacts an hour.
- 55% of communication at a trade show is non-verbal.
- 86% of what an attendee will remember about your exhibit is related to the booth staff's performance, actions and comments.
- 6 weeks after the show, attendees won't remember your booth but they WILL remember you!
Tips for a Top-Notch Booth Staff
Attendees have expectations when they come to your booth. To be memorable, be:
- Enthusiastic
- Professional
- Knowledgeable
- Friendly
- Courteous to your "guests"
Tips for Booth Etiquette
- Be approachaple and welcoming and actively seek connections with attendees.
- Make sure you are presentable in appearance and are following your company's dress code.
- Pay attention to your body language during conversations and downtime.
- Familiarize yourself with your company's products, services, promotional materials, and audience.
- Step away from the booth if you need to eat, take a phone call, check email, record prospect information or take a break.
- Exhibit professionalism throughout the event, representing your company proudly while refraining from disclosing confidential information or speaking negatively about competitors.
- Display badges prominently on your chest or right shoulder to ensure your name is easily visible during handshakes, avoiding awkward interactions.
- Familiarize yourself with staff responsibilities, the sales script, company objectives, and effective lead capture techniques.
- Always have a selection of conversational starters prepared to smoothly engage with visitors.
Post Show
Make sure that you follow up with your booth leads within a week of the show. This will help keep your product fresh in their mind, show that you want to do business, and get your leads into the next step of the sales process.
Evaluate the event based on your goals. What worked; what didn't?
Remember – your Beacon Discovery subscription is active for the whole year. Keep product lines up-to-date and make profile updates by reaching out to the Audience Success Team at [email protected]. Maximize your opportunities to connect with new partnerships all year round on Beacon Discovery.
Contact Us
Your Client Services Specialist is there to assist you with any logistical questions you may have about the show—including questions about the Exhibitor Service Kit, Booth Rules and Regulations, Badge Registration, etc.
