NEXTY Awards

Any CPG brand in natural products industry with a finished product can nominate for a NEXTY Award. You do not have to be an exhibitor, though we would encourage you to exhibit either at the in-person event or with a virtual booth to take full advantage of this program and the buzz that it creates.

Expo West Exhibitors: $245 for the first nomination, $195 per additional nomination

Non-Exhibitors: $345 for the first nomination, $195 per additional nomination

One product in one category is a single nomination. Two products in a one category is two nominations, one product in two categories is two nominations and so on.

We do not define “new” in relation to the NEXTY Awards since we believe older products that have not yet gained general recognition in the natural products industry may still be worthy of this award. While filling out the nomination form, you will be asked to fill in the product's launch date, however, so this information will be available to the judges.

Our NEXTY Awards program is currently open to all natural products industry CPG brands. Brands can nominate their products across 20 different categories and must send product samples to the New Hope Network office in Boulder, Colorado. For the preliminary judging round, the New Hope Network content team, standards team, marketing team and Nutrition Business Journal team sample and deliberate over hundreds of products to select the finalists in each category based on product Innovation, Inspiration and Integrity. For the final judging, a panel of invited industry experts join the New Hope Network team to select the single winners in each category.

Yes, send enough product samples per category for judging analysis to the New Hope Network office (Attn: NEXTY Awards, 1710 29th Street, Suite #2044, Boulder, CO 80301). For example, if you nominate the same product in four different categories, please send at least four samples of the same product so it can be represented in each of those four categories during judging.

In the case that your product is extremely large and too difficult to mail for judging, please send any relevant product photos and/or product sheets that will assist the judges in making their decisions.

You can nominate a product that has already launched or will launch by December 2024.

We often have nominations for brand-new products that are still in temporary packaging or final prototype stage. Please send the most finished product that you can along with any packaging mock-ups or notes that convey further attributes to the judges. 

Yes, you can enter the same product/product line in more than one category. There is no limit on how many categories you can submit a product to, however, every new category requires a separate nomination.

For example: A company has a new line of organic vegan yogurt. This product could be entered in any or all of the follow categories: Certified Organic or Regenerative Product, Best New Special Diet Product, Best New Meat or Dairy Alternative, and/or Best New Sweet Snack.

You may choose to submit one or more products in a single line, but each flavor or variety submitted counts as a separate nomination.

For example: A company has a line of high-protein milk in five flavors. If they want to submit all five flavors, that would count as five nominations.  If they want to nominate only one product, they should choose their favorite/most representative/best selling flavor or variety from the line.

Please send only the flavors/varieties that have been nominated. Each additional flavor/variety must be nominated separately.

Your product cannot win a NEXTY Award in the same category that it has already won; however, it is eligible to be considered in different categories.

Yes, your product will need to meet New Hope Network's Ingredient Standards & Guidelines, which are the same standards and guidelines in place for exhibitors at Natural Products Expos. The New Hope Network Standards team will evaluate product prior to the judging process and remove any products that do not meet our standards for ingredients and efficacy. 

*If your product contains cannabinoids, please consult the standards requirements for these ingredients here.

MarketReady Insights makes regulatory compliance easy and accessible. We’ll ensure your brand is ready for the publicity and opportunity that NEXTY finalists and winners benefit from. Plus, we’ll make sure there aren’t any pesky regulatory compliance issues that might interfere with your chances of winning. 

The NEXTY Award categories are a reflection of the product categories that exhibit at our Natural Product Expos. While some categories have remained consistent throughout the history of the NEXTY Awards, such as Best New Supplement, other categories have been added, altered or eliminated to reflect changing patterns in the natural products industry.

Your product does not need to be certified organic to win. However if your product is certified organic we require verification. 

When you fill out the nomination form, you will be required to upload a high-resolution image of your product in packaging on a white or transparent background.These images of finalists and winning products will be used in our print magazine and on newhope.com, and all NEXTY nominated products will be considered for additional features and coverage by our editors.

Click here to view label flat examples and here for dos and don'ts of images.

Guidelines:

• Please upload the HIGHEST possible image size (ideally 2500 x 2500, or at least a 500kb minimum file size).
• Submit photo on an all-white or transparent background - No color or photo background
• Photo should contain only 1 flavor, not the full line
• Photo should only show a package for a single serving - not the shelf packaging
• Photo should not contain any text or logos
• Images may be of final packaging or mock-up of final packaging