Frequently Asked Questions

Beacon Discovery was created to help buyers easily navigate the thousands of brands exhibiting at Expo West. Before the show, buyers can identify which products they want to see on the show floor and navigate easily to their booth on site. Beacon Discovery lets brands upload key information like ingredients, values, and mission, where retailers can use 100+ filters and SPINS categories to find the products they're looking for. It's available year-round to retail buyers and investors to search for products – even from brands not exhibiting at Expo.

Beacon Discovery streamlines your attendee experience by letting you explore products and CPG brands before the show, so you can plan your experience and make the right connections. Browse 16,000+ products using SPINS category filters and see key details including ingredient lists, certifications, and distribution – all in one place – months before you step on the show floor.

All products are required to meet the same standards as our show floor, so you can trust you're seeing products that are right for your store. Look for the Natural Products Expo banner on products to find exhibitors and favorite products by clicking the heart. When the Expo West 2025 mobile app is released, those favorites will be highlighted on your show map, helping you prioritize conversations, navigate effortlessly and maximize your time at the show.

Exhibitors can use Beacon Discovery to enhance their Expo West presence by making their brand and CPG products easily discoverable by buyers before, during, and after the show. By uploading key information like ingredients, values, certifications, and mission, exhibitors give buyers the ability to identify which products to explore and navigate directly to their booth. With transparency in sustainability claims through HowGood's environmental impact estimates, offered to every onboarded product, your brand can stand out in a crowded market. With this information all in one place, retailers can connect directly, request samples, and discover new products more easily. Exhibiting but don't have CPG products? You're still able to create a Beacon Discovery profile to stay connected with brands and retailers all year long.

To get started, click here, or reach out to our Audience Success Team for assistance.

Head to Beacon, and follow the prompts to create your account. Keep an eye out for products marked with the Expo West banner and favorite them to easily plan which brands you want to visit during the show.

To update your existing Beacon Discovery profile or products, please contact our Audience Success Team for assistance.